ABSTRACT
This study demonstrates how to develop a roadmap guiding a company’s technology and innovation for future mobility by integrating the results from foresight and scenario analysis. The key drivers and trends influencing the urban development of Bangkok in the next 10 years were determined through the environmental scanning approach. The participatory approach was then applied to get stakeholders involved to enrich scenario thinking. The participants were invited from many social networks involved in city development in Bangkok. The scenario development was framed according to livability and city infrastructure development. As mobility is always the key issue for big cities, future development for mobility can be addressed in terms of different aspects such as filling stations, clean fuel, public transportation, shared mobility platforms, or last-mile traveling. A roadmap to guide future development of shared mobility was developed based on the analysis of the particular company in the case study.